Phone brands

Cellphone brands and retailers set to reopen stores where permitted, Telecom News, ET Telecom

New Delhi: The mobile phone industry including brands and retail partners are set to resume operations after the government directive to ease restrictions on the manufacture and sale of handsets across the country, even though the nationwide lockdown has been extended beyond May 3 for two weeks.

However, the India Cellular and Electronics Association (ICEA) “expressed concern over the unmet emerging consumer demand for mobile phones and mobile devices due to limited operations of retail and commerce operations. electronics in the red zones”.

The group, which represents handset brands like Apple, Xiaomi, Oppo, Vivo, Lava and contract manufacturers like Foxconn and Wistron, added that states must follow and implement MHA guidelines along the same lines.

Mobile phone sellers also said they were ready to reopen stores wherever permitted, in line with government guidelines.

“All stand-alone (single) stores, neighborhood (settlement) stores and residential complex stores are permitted to remain open in urban areas, without any distinction between essential and non-essential,” the MHA said in a statement. notification on Friday. However, shopping in urban areas, for non-essential goods, is not permitted in malls, markets and market complexes.

“Now that it is clear which stores are allowed to open, we will resume operations in accordance with government guidelines on social distancing with limited staff,” said Arvinder Khurrana, chairman of the Indian Association of Mobile Retailers (AIMRA). The body represents 1.5 lakh of independent phone shops.

According to expert estimates, an inventory of 5 million phones is in the offline channel for smartphones alone.

Meanwhile, another retail body, the Confederation of Indian Traders (CAIT), has urged the government to also allow non-essential public services to open at night. The MHA has banned the movement of people and non-essential activities between 7 p.m. and 7 a.m.