Phone business

Chinese automaker Nio is getting into the phone business, hiring ex-MeituKiss chief to take the course

(Yicai Global) Feb. 23 — Chinese new-energy vehicle maker Nio is entering the smartphone business for the first time and has reportedly hired a key person from software and hardware developer Meitu to lead its efforts.

Yin Shuijun, former chairman of phone brand MeituKiss, has joined Nio to oversee the automaker’s smartphone business, news outlet 36Kr reported yesterday, citing an informed source.

Nio has posted many jobs in Shenzhen related to handsets, such as communication test engineers and wireless test engineers, at construction sites.

The auto company is in the early stages of market research into its phone business, said a netizen who claimed to be a Nio community administrator. The company is likely to manufacture the devices itself instead of using foundries. The phones should have many interactive features with Nio vehicles, the person added.

The Shanghai-based automaker has not spoken openly about the fresh start. Nio has nothing to reveal at this time and will let the public know if he has any further information, the firm replied to 36Kr.

Combining the automotive and telephony sectors can create synergies. In January, automaker Geely Holding Group planned to buy smartphone maker Meizu Technology. Additionally, handset giant Xiaomi announced last year that it would enter the automotive industry.

Editing: Emmi Laine, Xiao Yi