Phone brands

Chinese cellphone brands feel the moolah in the high-end Android tablet space

Chinese brands with serious strengths for a cellphone section see an unknown market a valuable open door in the premium Android tablet space, on the back of the result in other screen parts like televisions and portable devices, and an expanding portfolio of spending on technology and related things, experts say.

“The increase in tablet shipments, post-pandemic, driven by the areas of schooling, welfare and government, has sparked the interest of many Chinese merchants in the tablet fragment,” ET G told Rajeev Nair, Senior Examiner at Strategy Analytics.

He added that there is limited opposition to the average to more exorbitant cost level of the Android tablet market, which offers a valuable chance to attract the Indian crowd.

Higher sustainable wages along with the expectation of repeat Covid-19-like disruptions have also pushed shoppers to look for gadgets suitable for longer-term use, rather than just minimal-spend gadgets with a lifespan. more limited, Nair said.

“Attributable to the energy caused by the pandemic, there is enough interest and hunger from buyers for Android tablets,” said Prabhu Ram, Head of Industry Intelligence Group (IIG), CMR.

The brands are further confident that commonalities and advancements in other display classifications like cellphones, TVs, and wearables in the most exorbitant cost classification will help the methodology.

“More and more established cellphone brands are entering this shard using their current carrier channels, scale, and branding strength,” Counterpoint Research said in a review report.

4G tablet shipments happen to have reached 74% YoY development in 2021, driven by the cash incentive section, which clocked 155% quarterly development in Q1 2022, driven by Lenovo with 36 % of the cake, according to CMR Information.

Chinese Xiaomi returned to the tablet space after eight years in April, with the Xiaomi Pad 5, a mid-range tablet with a high aim, high raise rate and a powerful Qualcomm processor, supported by the console and pointer support.

“Prior to dispatch, we identified a hole that exists in the market where buyers were on a post for an extraordinary specification (equipment determination) but cash tablet incentive,” Raghu Reddy told ET , Commercial Director of Xiaomi India.

The tablet has been among the blockbusters on Amazon for three consecutive weeks from the main deal, he added.

Xiaomi’s opponent Realme also made a foray into the tablet space last year with the Realme Pad, entering the Rs10,000-20,000 section, which sees the most extreme part of shipments at 56% , as reported by Counterpoint Research. Around the same time it shipped, Realme was grabbing 4% of the tablet market.

Other Chinese vendors – Oppo and OnePlus – are also expected to enter the tablet game shortly, taking on the likes of Lenovo, Samsung and Apple, which together hold more than four-fifths of the absolute tablet market in India, as by Counterpoint.

Specialists, however, said the higher push of Android tablets would not affect Apple’s iPad offerings. “It will take a lot more than just highlighting rich sends to wean an iPad customer,” Nair said.

Antithesis expects tablet shipments to reach 5 million units in 2022, up from 3.5 million units last year, with entry improving with near assembly, which is currently at 20%. A large part of the tablets sold in India are imported.

On the product side, Google has launched Android 12L, explicitly intended for large-screen tablets that feature a different design and a taskbar for quick access to applications.

The organization also launched its own tablet during Google I/O 2022, which is expected to launch the following year.