Phone brands

Chinese mobile phone brands are gaining popularity in Morocco

Chinese mobile phone brands are seen at a mobile phone store in Rabat, Morocco, June 21, 2021. [Photo/Xinhua]

RABAT – Chinese mobile phone brands enjoy a ubiquitous presence in Morocco thanks to user-friendly initiatives and high-tech products sold at affordable prices.

Companies like Huawei have an advantage in competing in the market, said Adhere Cavince, a researcher on China-Africa cooperation.

“Huawei has been at the heart of technological reforms and the modernization of the information technology sector in Africa for nearly three decades,” Cavince explained.

In Morocco, Huawei is the third largest telephony provider, after Samsung and Apple, with a market share of more than 15%, according to local statistics.

Vivo, a Chinese mobile phone brand that entered Morocco in July 2019, has become a rising star in the North African country. In just two years, Vivo cellphones have achieved 5 to 10 percent market share in Morocco, Wei Wenting, a representative of Vivo’s Moroccan subsidiary, told Xinhua.

Wei said the most popular Vivo cellphones are those priced around $170.

For Jasper, a Dutch expat living in Rabat, the Moroccan capital, Chinese technology has become a crucial part of his life.

“As a student or an entrepreneur, you often don’t have the money for big luxury brands like Apple,” he said.

“I started out buying small Chinese tech products that weren’t that expensive…I ended up buying the latest model of Chinese phones when they came out, being totally convinced that you would get a great product at a price that would be at least half of what you would pay for similar technology from a brand like Samsung or Apple,” he said.

Policy analyst Henry Tugendhat said that in addition to price and function, Chinese mobile phones are competitive in terms of hiring and training local staff and local marketing.

Vivo said that for two days each month, the company’s three service centers offer customers accessories such as screen protectors and phone cases, and the chance to have their phones repaired, all for free.

Huawei has imagined similar initiatives in Morocco. In early 2020, with the emergence of the COVID-19 pandemic, Huawei launched an online store offering free shipping, extensive customer maintenance, and after-sales service to customers’ homes.

In 2021, it partnered with Morocco’s Ministry of Education to provide free tablets to students living in rural areas.

Cavince said Huawei has been equally proactive in nurturing young tech talent in Africa. The company launched its “Huawei ICT Academy 2.0” initiative in 2020, which has seen more than 50,000 information and communication technology professionals trained in Morocco alone.

The company also helped set up video conferencing solutions for the Moroccan government to facilitate weekly government meetings, and helped health authorities implement artificial intelligence-based technology for COVID-19 diagnosis. .