Phone business

Flipkart re-enters the mobile industry with the MarQ brand

Forme Communications Technology and Advantage Computers India are the two companies that will manufacture these smartphones

This comes after Flipkart entered the smartphone segment in 2017 with the launch of its own mobile, Billion Capture+ under the Billion brand.

In 2018, Flipkart’s private brand MarQ launched air conditioners and smart TVs under its private brand MarQ

Walmart-owned e-commerce giant Flipkart is reportedly looking to re-enter the mobile phone segment as the company’s internal brand, MarQ, has obtained Bureau of Indian Standards (BIS) approval.

According to BRI, Forme Communications Technology and Advantage Computers India are the two companies based in Haryana and Delhi that will manufacture these smartphones.

Flipkart had entered the smartphone segment in 2017 with the launch of its own mobile, Billion Capture+ under the Billion brand. However, it failed to compete with the better-priced Chinese and Taiwanese phone makers, which were dominating the lower end of the market at the time. The plan was put in cold storage after the co-founder of Flipkart Exit of Sachin Bansal from the e-tailer following the acquisition of Walmart from Flipkart in 2018.

One of the feature phones under MarQ is priced at less than INR 2K according to current listings on the platform, which have labeled it as ‘out of stock’, reported HEY. With that, Flipkart hopes its second coming will be more successful, so it will be interesting to see if the MarQ brand will be able to do the trick this time around. MarQ will have both feature budget phones and smartphones in a market dominated by Chinese brands such as Xiaomi, Oppo, Vivo and Realme.

Flipkart has been betting on its private label game since launching its Flyte digital music store in 2012. Since then, Flipkart has launched nine private labels so far. Not all were successful, however.

In 2018, Flipkart’s private label MarQ had launched air conditioners and smart TVs under its own brand MarQ.

Under the MarQ label, the e-commerce large first microwave ovens deployed. Televisions followed a week later, and washing machines followed shortly after the third week of November 2018. Besides washing machines and air conditioners, MarQ could also roll out products such as soundbars and speakers. high-end speakers.