Olivia Rodrigo, the singer, songwriter and actress, has teamed up with Casetify, the direct-to-consumer lifestyle brand known for phone cases and electronic accessories. They teamed up on a Hardened Hearts collection, creatively directed by Rodrigo, who handpicked each of the designs.
“It was really cool to be able to help create this collection with Casetify that reflects my vision and keeps sustainability at the forefront of every design,” said Rodrigo, who released her debut album, “Sour,” earlier this year to commercial and critical acclaim. She rose to fame, along with a wardrobe of vintage clothes, helping to bring second-hand shopping to the mainstream.
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Rodrigo will appear in Casetify’s social campaign and the company’s first outdoor campaign. It’s the start of a year-long partnership, which will include an in-person event and another collection.
Wes Ng, Co-Founder and Managing Director of Casetify, said, “Olivia has used her voice to inspire people around the world to speak up, and that’s what our mission at Casetify is about. From her ability to connect with young people to her desire to support sustainability, we are thrilled to partner with her.
Designs from the Hardened Hearts collection will be available on Casetify’s all-new line of durable phone cases made with Re/Casetify technology, a new innovation that transforms old, used phone cases into new. There will also be designs on a range of best-selling Impact and Ultra Impact cases, made with 65% recycled materials and up to 10 feet of drop protection.
Other styles in the collection include a signature mirror case and a recently launched Ultra Compostable Case, which is a 100% biodegradable accessory.
Products in the collection retail for between $45 and $75 and are available through Casetify e-commerce and the new Casetify Co-Lab app, available in the App Store, with products shipping to over 100 countries. The collection will be available on December 15. The waiting list for the collection went live at midnight.
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