The fall in demand for mobile telephony – even if it is negligible in volume – is a warning signal for mobile industryThis oscillation, which at this time Don’t impress the big manufacturersis at their epicenter drop in sugar production, The massive wave has already reached global markets.
Thus, global smartphone shipments totaled 293.7 million units, a 3.2% decrease compared to with the same period of the previous year and 4.6% loss compared to the previous quarter.
Although growth slowed to 13% in the first quarter, shipments fell 601.4 million units Maintaining a negative trend for two consecutive quarters – according to data from Omdia – in the first half.
“Weak demand and inventory accumulation have caused suppliers to reassess their strategies for the remainder of 2022,” said Runner Björhovde, analyst at Canalys.
So Ranking of the best-selling cell phones in the world in 2022.
Samsung still in the lead
As with all volatility, some brands are immune to shocks, as in the case of Samsung. South Korean company keep leading the table comfortablywith sending of 62.2 million teams In the second quarter, on a portfolio basis covering all categories.
“Samsung should increase its deliveries Strong sales of low-end modelslike the Galaxy A13, but to the great acceptance received by its flagship Galaxy S22 series,” admitted Omdia Director Jussie Hong.
To reach these figures, the company had to solve a few production problems and standardize the supply of parts. Since the post-pandemic stability in the mobile industry is still very fragile.
iPhone on the prowl
Apple, unlike its competitors, only operates high-end hardware. That is, it does not consider other categories. This strategy works very well for him, because 48.9 million units shipped, just 13.3 million less than its direct rival.
Its market share fell from 18.3% in the first quarter of this year to 16.6% in the second. Even then, increased by 2.3 percentage points from 14.3% in the second quarter of last year.
Demand for the iPhone 13 series remains strong despite being on hold for almost 10 months. Unlike its predecessor, the 12 series, which failed to gain a foothold in some markets.
After almost two decades, where the company devoted itself to launching minimalist phones in white, black and gray with glass and aluminum, this year, variety of colors (Alpine Green, Pink, Midnight, Star White and Red) were downloaded to the iPhone and it was a big boost.
Additionally, the launch of the iPhone 14 in late September is expected to increase the percentage of sales over the previous quarter. Above all, if it adds new features both in design and in hardware.
Chinese brands, in decline: Xiaomi, Oppo and Vivo Top 5. fill in
Supply chain delays have impacted the top mid-tier providerChinese companies, which monopolize a large part of this market thanks to their vast catalog of smartphones, have been the most affected.
To this must be added China’s economic difficulties, which have led to a loss of consumer confidence and increasingly intense mid-range competition, according to analysis by Canalis and Omdia.
Recorded shipments from major OEMs in China double digit negative growth In the first 6 months, compared to the previous year, which results in a lower global supply.
“Due to the national economic downturn, people are worried about declining incomes and unemployment. Low consumer confidence put pressure on suppliers. Even the hype couldn’t bring the market back to Q2 2021 levels,” warned Toby Zhu, an analyst at Canali.
annual growth of Xiaomi, Oppo and Vivo -The latter under the aegis of BBK Electronics – third, fourth and fifth place, registration down more than 20% In the second quarter, which is more than a concern in this context.
Xiaomi, which presented the most daring and sophisticated devices like the 12S Ultra, barely charged 39.4 million units In the second quarter, a figure that ends with his climbing prowess.
Oppo’s shipments, which threatened to hit the country with Vivo a few months ago, rose slightly quarter-on-quarter but declined nonetheless. 20.9% and 21.5%respectively, compared to the corresponding period of the previous year.
This is indicative of the problems faced by Xiaomi and Oppo last year with component shortages and a significant increase in their purchases of safer parts.
One of the exceptions is Honor, a former unit of Huawei, which saw a rebound in shipments – in the second quarter they totaled Rs. 15.1 million units- Although still much lower than originally planned, it is still a work in progress.
Like Honor, which announced its first foldable, the Magic V, it focused its artillery on the Chinese domestic market, unlike Xiaomi, Oppo and Vivo, which decided to export part of their production, thus improving their results. Past.
Huawei Technologies sold its Honor unit to a consortium of agents and distributors in December 2020 after US sanctions crippled its phone sales.
Realme takes the seventh step with the fall of 8% YoY in the second quarterThe first after a steady progression since the third quarter of 2020. The main one is in intense competition in China, as it is the firm’s main market.
Motorola dominates Argentina
Motorola, in eighth place, still enjoys the impact of LG’s phone recall as it was its biggest rival with which it shared a high degree of similarity. So he succeeds 19.8% increase.
in Latin America, especially in Mexico and ArgentinaThis growth unfolded throughout 2021, where it led the entry-level segment with the Moto E family and the launch of a new generation of the Moto G family, which allowed it to establish itself in the mid-range with multiple models.
In the IDC Mobile Phone Tracker 4Q21, Motorola reached a historic milestone in Argentina and was able to fight Samsung on equal footing. During the October to December 2021 quarter, it rose to the first position with more than 45% market shareSomething that hadn’t happened since 2005.