Phone brands

Samsung India loses ground to phone brands so small they barely register

Last update: July 29, 2021 at 14:41 UTC+01:00

Samsung lost ground in India in the second quarter of 2021, but the company retained second place on the podium. It was led by Xiaomi and followed by Vivo, Realme, Oppo and other minor brands. Speaking of which, it looks like Samsung hasn’t lost ground to Xiaomi or any of the bigger brands, but to the smaller ones that barely register in Search for counterpoint graphics, as shown below.

Xiaomi was India’s top OEM in the second quarter, but its smartphone market share was about the same as a year ago. It captured 28.4% of the market, down 0.1% year-on-year, while Samsung held a 17.7% market share, down from 25.7% in the first quarter of 2020.

Meanwhile, Vivo lost 2% market share while Realme and Oppo gained a few percentage points. Essentially, this means that the 8% lost by Samsung has been recovered mainly by other very small brands. Smaller than Realme and Oppo, at least.

When it comes to the phone market as a whole – including smartphones as well as feature phones – Xiaomi leads with a 20.5% share, and Samsung follows with a 16.6% share.

Samsung’s performance was helped by the Galaxy M and F series

Counterpoint Research says the share of 5G smartphones is on the rise in India. However, that doesn’t seem to have helped Samsung much. The major 5G smartphone brands in India are Realme and OnePlus.

Samsung’s sales figures were driven by new models of the Galaxy M and Galaxy F series of smartphones.

Since the beginning of 2021, Samsung has introduced four Galaxy F-branded phones in India, starting with Galaxy F62 in February and continuing with Galaxy F02, Galaxy F12 and Galaxy F22.