Days after announcing the merger of Samsung Mobile Communications, its phones and tablets division, into a larger consumer electronics department, Samsung announced that it was renaming it as well. From now on, Samsung’s phone manufacturing business will be called Samsung MX, for Mobile Experience.
The move takes effect immediately, on December 10, and the new name will now be used in all official corporate communications. According to the press release, the name change to Samsung MX was necessary to underline the new direction the company will take with its mobile business, namely a greater focus on user experience, services and building a healthy ecosystem that goes beyond what it is otherwise. excellent telephone equipment. According to TM Roh, the newest president and head of the MX business:
We are thrilled to announce our company name change after decades of innovation and leadership in the mobile industry. We believe this name change will help us usher in a new era in mobile innovation where we can create even greater possibilities for Galaxy users.
Samsung is set to showcase its multi-faceted efforts to help make life on Earth more sustainable and highlight the need for everyone to participate in reducing climate change wherever they are. The company will also showcase its latest innovative technologies to help users enjoy an even more enriched lifestyle based on optimized and personalized service for each person, as well as enhanced experiences of being connected to each other.
