Days after announcing the merger of Samsung Mobile Communications, its phones and tablets division, into a larger consumer electronics department, Samsung announced that it was renaming it as well. From now on, Samsung’s phone manufacturing business will be called Samsung MX, for Mobile Experience.
The move takes effect immediately, on December 10, and the new name will now be used in all official corporate communications. According to the press release, the name change to Samsung MX was necessary to underline the new direction the company will take with its mobile business, namely a greater focus on user experience, services and building a healthy ecosystem that goes beyond what it is otherwise. excellent telephone equipment. According to TM Roh, the newest president and head of the MX business: